Yelp · · 15 min read
Yelp Advertising: How It Works for Local Service Businesses
Yelp advertising explained for local service businesses: how the cost-per-click auction works, what Yelp sells, what it costs, and the mistakes to avoid.
About the author
The NZ Marketing team writes every guide on this site. NZ Marketing is a full-service marketing agency headquartered in Los Angeles, California, founded by Titto Manova, and a Yelp Platinum Advertising Partner listed in Yelp's public partner directory. The agency surpassed $6 million in annual revenue (December 2025) and works with hundreds of active clients: local service businesses across the United States, from roofing, HVAC, plumbing and solar to restaurants, lawyers, clinics and auto services.
The people who run these accounts every day write the guides: Yelp advertising first, then Google Ads and PPC, SEO and AI search visibility, Google Business Profile, social media and websites that convert. The agency also builds its own lead-response technology, NZLeads and Auto-Respond, which answers leads instantly by call, SMS and messaging.
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Great improvement in our business, they took our brand to the next level. Their team doesn't just run ads,they craft smart strategies tailored to our goals. Communication was clear, and results started showing faster than expected. Highly recommend for businesses ready to grow::))
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