Marketing Guides

Plain-language guides on how local marketing channels actually work, written by the team that runs them every day. No jargon and no hype: just how each channel really behaves, what it costs, where the money leaks, and how to tell whether it is right for your business. Start with Yelp, where most of our clients see their first booked jobs.

These guides are written for owners and operators of local service businesses, roofing, HVAC, plumbing, solar, remodeling and the trades around them, who want to understand a channel before they spend on it. Each one is built to answer the questions people actually ask, in order, so you can read top to bottom or jump to the part you need. Where a detail belongs to a platform, we link to that platform's own documentation so you can check it yourself.

Yelp

Yelp Advertising: How It Works for Local Service Businesses. How the cost-per-click auction works, what Yelp sells, what it costs, how targeting and category expansion behave, how to track the leads you get, and the mistakes that quietly waste budget. NZ Marketing is a Yelp Platinum Advertising Partner, so this one comes from managing these accounts daily, not from theory. If you would rather hand it off, see our Yelp advertising agency service.

What is coming next

We are adding guides on the other channels we run, so this hub will grow to cover Google Ads and PPC, SEO and AI search visibility, social media, and websites that convert. Each follows the same rule: teach the channel honestly first, then point to the done-for-you service only if you want help.

Every guide is kept current as the platforms change their rules, pricing and features, so what you read here reflects how the channel works now, not how it worked a few years ago. Want help applying any of this to your business? Ask for a free audit and we will tell you where the real opportunity is, with no obligation.